Mailing List Fatigue
The insanity of Spring mailing list offers took on new proportions in 2016 when literally over a dozen wineries, from which I traditionally purchase, decided to release their wines on January 12 or January 19th. I don’t keep exact release date records, but seem to recall in years past, that the offers were spread out more evenly over both January and February. I do understand that many wineries I purchase from are family operations and it literally takes over a month to process, pack and ship orders. An early January release allows time to get the wines out before shipping conditions decline in April.
This year was just too much though. Too many wineries in too short a time frame. On top of that prices and allocations are as high as ever. Some hard decisions had to be made. Do I really need both No Girls and Horsepower? The answer is yes but I am good with just a 3 pack of each. In this case and more often than not I just purchased less from my favorite producers. Wide but not deep became the name of the game. In some cases though if prices went up too much or shipping costs seem out of whack, I just decided not to order. Schrader comes to mind.
The real winners in all this are the wineries that continue to offer exceptional wines at fair prices. It is a short list but wineries like Carlisle, Rivers Marie, Bedrock and Turley come to mind. Scarcity is still a factor in the high demand I see for wines from the likes of Saxum and Sine Qua Non. That being said, if you are new to the mailing list game, I think it is safe to say that you should have little to no problem getting an allocation from most wineries as many consumers, myself included, are suffering from mailing list fatigue.
I would appreciate hearing from those of you who have also made some hard decisions this year. Feel free to comment below.
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