Mailers: How many wines is too much?
As I look at the multitude of wines listed in the most recent Williams-Selyem mailer, I find myself wondering if there’s a point where a winery offers too many wines?
Here’s the wines available from Williams-Selyem:
- Eastside Road Neigbors Pinot Noir – $52
- Vista Verde Vinyard Pinot Noir – $56
- Bucher Vineyard Pinot Noir – $58
- Weir Vineyard Pinot Noir – $58
- Flax Vineyard Pinot Noir – $60
- Ferrington Vinyard Pinot Noir – $65
- Coastlands Vineyard Pinot Noir – $75
- Hirsch Vineyard Pinot Noir – $75
- Morning Dew Ranch Pinot Noir – $75
- Olivet Lane Vineyard Pinot Noir – $75
- Rochioli Riverblock Vineyard Pinot Noir – $78
- Allen Vineyard Pinot Noir – $82
- Precious Mountain Vinyard Pinot Noir – $94
- Estate Vineyard Pinot Noir – $100
- Allen Vineyard Chardonnay – $50
- Heintz Vineyard Chardonnay – $50
- Drake Vineyard Chardonnay – $65
- Bacigalupi Vineyard Zinfandel – $50
- Mistral Vineyard Port – $40
Bear in mind their Spring mailer offers at least 7-8 wines, too. As I read through this list I found myself longing for the simplicity of the Rochioli Single Vineyard mailer, with a mere five wines.
So how should one approach a mailer like this? Buy several bottles of the same vineyard designate so you can follow the wine over a number of years? Buy one bottle each of some specific vineyards, thereby diversifying your purchase? If you take the latter approach how do you know what vineyard designates to buy? How do you know the optimal time to open the wine if you only have a single bottle?
In years past I have purchased a bottle each from some of the less expensive vineyard offerings. Honestly, I don’t think the difference in quality between the Bucher and Precious Mountain is worth the $36 premium. But now I have a new dilemma as I really want to try the Morning Dew Ranch Pinot Noir because it is farmed by Williams-Selyem founder Burt Williams. Does this mean I give up on one of my standbys like Bucher, Flax or Weir?
Maybe it’s time to focus on wineries that make it easier to decide?
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